{"id":1517,"date":"2026-01-29T00:42:01","date_gmt":"2026-01-29T00:42:01","guid":{"rendered":"https:\/\/blog.ramirocastrejon.com\/?p=1517"},"modified":"2026-01-29T00:42:02","modified_gmt":"2026-01-29T00:42:02","slug":"la-ejecucion-perfecta-picture-of-success-en-trade-marketing","status":"publish","type":"post","link":"https:\/\/blog.ramirocastrejon.com\/pt\/la-ejecucion-perfecta-picture-of-success-en-trade-marketing\/","title":{"rendered":"La \"Ejecuci\u00f3n Perfecta\" (Picture of Success) en Trade Marketing"},"content":{"rendered":"\n<p>La &#8220;Ejecuci\u00f3n Perfecta&#8221; (Picture of Success)<\/p>\n\n\n\n<p><strong>La Foto del \u00c9xito: Por qu\u00e9 tu estrategia falla al llegar a la tienda<\/strong><\/p>\n\n\n\n<p>Puedes tener el mejor PowerPoint en la oficina central, pero la guerra se gana en la trinchera.<\/p>\n\n\n\n<p>Uno de los conceptos m\u00e1s potentes (y subutilizados) en Trade Marketing es la <strong>Picture of Success (PicOS)<\/strong> o &#8220;Foto del \u00c9xito&#8221;.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 es? Es la definici\u00f3n visual, clara y no negociable de c\u00f3mo debe lucir tu marca en el punto de venta ideal. Incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share of Shelf (Participaci\u00f3n en anaquel).<\/li>\n\n\n\n<li>Orden de las variantes (Planograma).<\/li>\n\n\n\n<li>Precios visibles.<\/li>\n\n\n\n<li>Material POP implementado.<\/li>\n<\/ul>\n\n\n\n<p>El problema es que muchas marcas dejan la ejecuci\u00f3n a la &#8220;interpretaci\u00f3n&#8221; del promotor o del jefe de piso.<\/p>\n\n\n\n<p><em>&#8220;Ponlo donde se vea bien&#8221;<\/em> no es una instrucci\u00f3n.<\/p>\n\n\n\n<p><em>&#8220;Sigue este planograma al 100%&#8221;<\/em> es una instrucci\u00f3n.<\/p>\n\n\n\n<p>Sin una PicOS estandarizada, no tienes una marca, tienes mil versiones diferentes de tu marca dispersas en el mercado. Y eso diluye tu posicionamiento y confunde al Shopper.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Reflexi\u00f3n del d\u00eda:<\/strong><\/p>\n\n\n\n<p>La excelencia no es un acto, es un est\u00e1ndar. Si no puedes definir visualmente c\u00f3mo se ve el &#8220;\u00e9xito&#8221; de tu ejecuci\u00f3n, jam\u00e1s podr\u00e1s exigirlo a tu equipo de campo. Lo que no se define, no se puede medir (ni mejorar).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udc47 <strong>\u00bfQuieres dominar el arte del Trade Marketing?<\/strong><\/p>\n\n\n\n<p>Si quieres aprender m\u00e1s \u00fanete a mi newsletter:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/newsletters\/7390840577824620544\"><strong>https:\/\/www.linkedin.com\/newsletters\/7390840577824620544<\/strong><\/a><\/p>\n\n\n\n<p>Y mejor a\u00fan, si quieres tomar acci\u00f3n y que colaboremos juntos, agenda una sesi\u00f3n conmigo:<\/p>\n\n\n\n<p><a href=\"https:\/\/u6hab.share.hsforms.com\/2oKuh6dTbTG6zu0Eu2xp_Lw\"><strong>https:\/\/u6hab.share.hsforms.com\/2oKuh6dTbTG6zu0Eu2xp_Lw<\/strong><\/a><\/p>\n\n\n\n<p>#EjecucionImpecable #PerfectStore #TradeMarketing #RetailOperations<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La &#8220;Ejecuci\u00f3n Perfecta&#8221; (Picture of Success) La Foto del \u00c9xito: Por qu\u00e9 tu estrategia falla al llegar a la tienda Puedes tener el mejor PowerPoint en la oficina central, pero la guerra se gana en la trinchera. Uno de los conceptos m\u00e1s potentes (y subutilizados) en Trade Marketing es la Picture of Success (PicOS) o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"La &quot;Ejecuci\u00f3n Perfecta&quot; (Picture of Success) La Foto del \u00c9xito: Por qu\u00e9 tu estrategia falla al llegar a la tienda Puedes tener el mejor PowerPoint en la oficina central, pero la guerra se gana en la trinchera. 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