{"id":1525,"date":"2026-01-29T17:50:15","date_gmt":"2026-01-29T17:50:15","guid":{"rendered":"https:\/\/blog.ramirocastrejon.com\/?p=1525"},"modified":"2026-01-29T17:52:00","modified_gmt":"2026-01-29T17:52:00","slug":"negociacion-de-espacios-adicionales","status":"publish","type":"post","link":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/","title":{"rendered":"Negociaci\u00f3n de Espacios Adicionales"},"content":{"rendered":"\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1ccfc6c3\"><h2 class=\"uagb-heading-text\"><strong>Negociaci\u00f3n de Espacios Adicionales en retail<\/strong><\/h2><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Deja de regalar tu margen por una Cabecera de G\u00f3ndola<\/strong><\/p>\n\n\n\n<p>&#8220;Si me das un 10% adicional de descuento, te doy la exhibici\u00f3n en la entrada&#8221;.<\/p>\n\n\n\n<p>\u00bfTe suena familiar? Es la trampa cl\u00e1sica del Retailer.<\/p>\n\n\n\n<p>Conseguir espacios adicionales (islas, cabeceras, <em>check-outs<\/em>) es vital para la visibilidad, pero si siempre pagas esos espacios con margen directo, est\u00e1s desangrando la rentabilidad del producto.<\/p>\n\n\n\n<p>Trade Marketing y Ventas deben alinear una estrategia de negociaci\u00f3n basada en <strong>Intercambio de Valor<\/strong>, no solo en dinero:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tr\u00e1fico:<\/strong> &#8220;Mi marca atrae gente al pasillo. Ponerme en cabecera te ayuda a vender los productos adyacentes&#8221;.<\/li>\n\n\n\n<li><strong>Ticket Promedio:<\/strong> &#8220;Hagamos un cross-merchandising. Si pones mi pasta junto a tus salsas, vendes dos categor\u00edas en vez de una&#8221;.<\/li>\n\n\n\n<li><strong>Exclusividad temporal:<\/strong> &#8220;Te doy el lanzamiento de este sabor 2 semanas antes que a la competencia a cambio del espacio&#8221;.<\/li>\n<\/ul>\n\n\n\n<p>El espacio en tienda es &#8220;Bienes Ra\u00edces&#8221;. El Retailer es el arrendador. T\u00fa eres el inquilino. Si tu producto paga la renta con su propia alta rotaci\u00f3n, no deber\u00edas tener que pagar un &#8220;sobreprecio&#8221; excesivo para estar ah\u00ed.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Reflexi\u00f3n del d\u00eda:<\/strong><\/p>\n\n\n\n<p>No se negocia lo que se merece, se negocia lo que se argumenta. Si demuestras que tu producto en exhibici\u00f3n adicional genera m\u00e1s dinero para la tienda que el descuento que te piden, ganar\u00e1s el espacio protegiendo tu P&amp;L.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ud83d\udc47 <strong>\u00bfQuieres dominar el arte del Trade Marketing?<\/strong><\/p>\n\n\n\n<p>Si quieres aprender m\u00e1s \u00fanete a mi newsletter:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/newsletters\/7390840577824620544\">https:\/\/www.linkedin.com\/newsletters\/7390840577824620544<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Y mejor a\u00fan, si quieres tomar acci\u00f3n y que colaboremos juntos, agenda una sesi\u00f3n conmigo:<\/p>\n\n\n\n<p><a href=\"https:\/\/u6hab.share.hsforms.com\/2oKuh6dTbTG6zu0Eu2xp_Lw\">https:\/\/u6hab.share.hsforms.com\/2oKuh6dTbTG6zu0Eu2xp_Lw<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>#Negociacion #Retail #TradeMarketing #KeyAccountManagement<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negociaci\u00f3n de Espacios Adicionales en retail Deja de regalar tu margen por una Cabecera de G\u00f3ndola &#8220;Si me das un 10% adicional de descuento, te doy la exhibici\u00f3n en la entrada&#8221;. \u00bfTe suena familiar? Es la trampa cl\u00e1sica del Retailer. Conseguir espacios adicionales (islas, cabeceras, check-outs) es vital para la visibilidad, pero si siempre pagas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Negociaci\u00f3n de Espacios Adicionales en retail Deja de regalar tu margen por una Cabecera de G\u00f3ndola &quot;Si me das un 10% adicional de descuento, te doy la exhibici\u00f3n en la entrada&quot;. \u00bfTe suena familiar? Es la trampa cl\u00e1sica del Retailer. Conseguir espacios adicionales (islas, cabeceras, check-outs) es vital para la visibilidad, pero si siempre pagas\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ram Trade Marketing\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ramirocastrejon.com Blog - Ramiro Castrejon - Experto en Trade Marketing\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Negociaci\u00f3n de Espacios Adicionales - ramirocastrejon.com Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"Negociaci\u00f3n de Espacios Adicionales en retail Deja de regalar tu margen por una Cabecera de G\u00f3ndola &quot;Si me das un 10% adicional de descuento, te doy la exhibici\u00f3n en la entrada&quot;. \u00bfTe suena familiar? Es la trampa cl\u00e1sica del Retailer. Conseguir espacios adicionales (islas, cabeceras, check-outs) es vital para la visibilidad, pero si siempre pagas\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/cropped-logo-ram-trade-marketing-White.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/cropped-logo-ram-trade-marketing-White.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-01-29T17:50:15+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-01-29T17:52:00+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Negociaci\u00f3n de Espacios Adicionales - ramirocastrejon.com Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Negociaci\u00f3n de Espacios Adicionales en retail Deja de regalar tu margen por una Cabecera de G\u00f3ndola &quot;Si me das un 10% adicional de descuento, te doy la exhibici\u00f3n en la entrada&quot;. \u00bfTe suena familiar? Es la trampa cl\u00e1sica del Retailer. Conseguir espacios adicionales (islas, cabeceras, check-outs) es vital para la visibilidad, pero si siempre pagas\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/cropped-logo-ram-trade-marketing-White.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#blogposting\",\"name\":\"Negociaci\\u00f3n de Espacios Adicionales - ramirocastrejon.com Blog\",\"headline\":\"Negociaci\\u00f3n de Espacios Adicionales\",\"author\":{\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/author\\\/joseluistrademarketing-lat\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/8-Espacios-Adicionales.png\",\"width\":1024,\"height\":1024,\"caption\":\"espacios adicionales en el punto de venta\"},\"datePublished\":\"2026-01-29T17:50:15+00:00\",\"dateModified\":\"2026-01-29T17:52:00+00:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#webpage\"},\"articleSection\":\"trade marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/category\\\/trade-marketing\\\/#listItem\",\"name\":\"trade marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/category\\\/trade-marketing\\\/#listItem\",\"position\":2,\"name\":\"trade marketing\",\"item\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/category\\\/trade-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#listItem\",\"name\":\"Negociaci\\u00f3n de Espacios Adicionales\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#listItem\",\"position\":3,\"name\":\"Negociaci\\u00f3n de Espacios Adicionales\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/category\\\/trade-marketing\\\/#listItem\",\"name\":\"trade marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/#organization\",\"name\":\"ramirocastrejon.com Blog\",\"description\":\"Ramiro Castrejon - Experto en Trade Marketing\",\"url\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-logo-ram-trade-marketing-White.png\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#organizationLogo\",\"width\":498,\"height\":167,\"caption\":\"ramiro castrejon trade marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/author\\\/joseluistrademarketing-lat\\\/#author\",\"url\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/author\\\/joseluistrademarketing-lat\\\/\",\"name\":\"Ram Trade Marketing\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0797b06e56d3a0cf3339b81467bccd40d083ae45f9c778b2a9487cec32b0fe90?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ram Trade Marketing\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#webpage\",\"url\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/\",\"name\":\"Negociaci\\u00f3n de Espacios Adicionales - ramirocastrejon.com Blog\",\"description\":\"Negociaci\\u00f3n de Espacios Adicionales en retail Deja de regalar tu margen por una Cabecera de G\\u00f3ndola \\\"Si me das un 10% adicional de descuento, te doy la exhibici\\u00f3n en la entrada\\\". \\u00bfTe suena familiar? Es la trampa cl\\u00e1sica del Retailer. Conseguir espacios adicionales (islas, cabeceras, check-outs) es vital para la visibilidad, pero si siempre pagas\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/author\\\/joseluistrademarketing-lat\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/author\\\/joseluistrademarketing-lat\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/8-Espacios-Adicionales.png\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#mainImage\",\"width\":1024,\"height\":1024,\"caption\":\"espacios adicionales en el punto de venta\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/negociacion-de-espacios-adicionales\\\/#mainImage\"},\"datePublished\":\"2026-01-29T17:50:15+00:00\",\"dateModified\":\"2026-01-29T17:52:00+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/\",\"name\":\"ramirocastrejon.com Blog\",\"description\":\"Ramiro Castrejon - Experto en Trade Marketing\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.ramirocastrejon.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Negociaci\u00f3n de Espacios Adicionales - ramirocastrejon.com Blog","description":"Negociaci\u00f3n de Espacios Adicionales en retail Deja de regalar tu margen por una Cabecera de G\u00f3ndola \"Si me das un 10% adicional de descuento, te doy la exhibici\u00f3n en la entrada\". \u00bfTe suena familiar? Es la trampa cl\u00e1sica del Retailer. Conseguir espacios adicionales (islas, cabeceras, check-outs) es vital para la visibilidad, pero si siempre pagas","canonical_url":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#blogposting","name":"Negociaci\u00f3n de Espacios Adicionales - ramirocastrejon.com Blog","headline":"Negociaci\u00f3n de Espacios Adicionales","author":{"@id":"https:\/\/blog.ramirocastrejon.com\/pt\/author\/joseluistrademarketing-lat\/#author"},"publisher":{"@id":"https:\/\/blog.ramirocastrejon.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/8-Espacios-Adicionales.png","width":1024,"height":1024,"caption":"espacios adicionales en el punto de venta"},"datePublished":"2026-01-29T17:50:15+00:00","dateModified":"2026-01-29T17:52:00+00:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#webpage"},"isPartOf":{"@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#webpage"},"articleSection":"trade marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/#listItem","position":1,"name":"Home","item":"https:\/\/blog.ramirocastrejon.com\/pt\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/category\/trade-marketing\/#listItem","name":"trade marketing"}},{"@type":"ListItem","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/category\/trade-marketing\/#listItem","position":2,"name":"trade marketing","item":"https:\/\/blog.ramirocastrejon.com\/pt\/category\/trade-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#listItem","name":"Negociaci\u00f3n de Espacios Adicionales"},"previousItem":{"@type":"ListItem","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#listItem","position":3,"name":"Negociaci\u00f3n de Espacios Adicionales","previousItem":{"@type":"ListItem","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/category\/trade-marketing\/#listItem","name":"trade marketing"}}]},{"@type":"Organization","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/#organization","name":"ramirocastrejon.com Blog","description":"Ramiro Castrejon - Experto en Trade Marketing","url":"https:\/\/blog.ramirocastrejon.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/cropped-logo-ram-trade-marketing-White.png","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#organizationLogo","width":498,"height":167,"caption":"ramiro castrejon trade marketing"},"image":{"@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/author\/joseluistrademarketing-lat\/#author","url":"https:\/\/blog.ramirocastrejon.com\/pt\/author\/joseluistrademarketing-lat\/","name":"Ram Trade Marketing","image":{"@type":"ImageObject","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/0797b06e56d3a0cf3339b81467bccd40d083ae45f9c778b2a9487cec32b0fe90?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ram Trade Marketing"}},{"@type":"WebPage","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#webpage","url":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/","name":"Negociaci\u00f3n de Espacios Adicionales - ramirocastrejon.com Blog","description":"Negociaci\u00f3n de Espacios Adicionales en retail Deja de regalar tu margen por una Cabecera de G\u00f3ndola \"Si me das un 10% adicional de descuento, te doy la exhibici\u00f3n en la entrada\". \u00bfTe suena familiar? Es la trampa cl\u00e1sica del Retailer. Conseguir espacios adicionales (islas, cabeceras, check-outs) es vital para la visibilidad, pero si siempre pagas","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/blog.ramirocastrejon.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#breadcrumblist"},"author":{"@id":"https:\/\/blog.ramirocastrejon.com\/pt\/author\/joseluistrademarketing-lat\/#author"},"creator":{"@id":"https:\/\/blog.ramirocastrejon.com\/pt\/author\/joseluistrademarketing-lat\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/8-Espacios-Adicionales.png","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#mainImage","width":1024,"height":1024,"caption":"espacios adicionales en el punto de venta"},"primaryImageOfPage":{"@id":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/#mainImage"},"datePublished":"2026-01-29T17:50:15+00:00","dateModified":"2026-01-29T17:52:00+00:00"},{"@type":"WebSite","@id":"https:\/\/blog.ramirocastrejon.com\/pt\/#website","url":"https:\/\/blog.ramirocastrejon.com\/pt\/","name":"ramirocastrejon.com Blog","description":"Ramiro Castrejon - Experto en Trade Marketing","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/blog.ramirocastrejon.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"ramirocastrejon.com Blog - Ramiro Castrejon - Experto en Trade Marketing","og:type":"article","og:title":"Negociaci\u00f3n de Espacios Adicionales - ramirocastrejon.com Blog","og:description":"Negociaci\u00f3n de Espacios Adicionales en retail Deja de regalar tu margen por una Cabecera de G\u00f3ndola &quot;Si me das un 10% adicional de descuento, te doy la exhibici\u00f3n en la entrada&quot;. \u00bfTe suena familiar? Es la trampa cl\u00e1sica del Retailer. Conseguir espacios adicionales (islas, cabeceras, check-outs) es vital para la visibilidad, pero si siempre pagas","og:url":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/","og:image":"https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/cropped-logo-ram-trade-marketing-White.png","og:image:secure_url":"https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/cropped-logo-ram-trade-marketing-White.png","article:published_time":"2026-01-29T17:50:15+00:00","article:modified_time":"2026-01-29T17:52:00+00:00","twitter:card":"summary_large_image","twitter:title":"Negociaci\u00f3n de Espacios Adicionales - ramirocastrejon.com Blog","twitter:description":"Negociaci\u00f3n de Espacios Adicionales en retail Deja de regalar tu margen por una Cabecera de G\u00f3ndola &quot;Si me das un 10% adicional de descuento, te doy la exhibici\u00f3n en la entrada&quot;. \u00bfTe suena familiar? Es la trampa cl\u00e1sica del Retailer. Conseguir espacios adicionales (islas, cabeceras, check-outs) es vital para la visibilidad, pero si siempre pagas","twitter:image":"https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/cropped-logo-ram-trade-marketing-White.png"},"aioseo_meta_data":{"post_id":"1525","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-01-29 17:50:15","updated":"2026-01-29 17:53:15","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.ramirocastrejon.com\/pt\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.ramirocastrejon.com\/pt\/category\/trade-marketing\/\" title=\"trade marketing\">trade marketing<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tNegociaci\u00f3n de Espacios Adicionales\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blog.ramirocastrejon.com\/pt\/"},{"label":"trade marketing","link":"https:\/\/blog.ramirocastrejon.com\/pt\/category\/trade-marketing\/"},{"label":"Negociaci\u00f3n de Espacios Adicionales","link":"https:\/\/blog.ramirocastrejon.com\/pt\/negociacion-de-espacios-adicionales\/"}],"uagb_featured_image_src":{"full":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/8-Espacios-Adicionales.png",1024,1024,false],"thumbnail":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/8-Espacios-Adicionales-150x150.png",150,150,true],"medium":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/8-Espacios-Adicionales-300x300.png",300,300,true],"medium_large":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/8-Espacios-Adicionales-768x768.png",768,768,true],"large":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/8-Espacios-Adicionales.png",1024,1024,false],"1536x1536":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/8-Espacios-Adicionales.png",1024,1024,false],"2048x2048":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/8-Espacios-Adicionales.png",1024,1024,false]},"uagb_author_info":{"display_name":"Ram Trade Marketing","author_link":"https:\/\/blog.ramirocastrejon.com\/pt\/author\/joseluistrademarketing-lat\/"},"uagb_comment_info":0,"uagb_excerpt":"Negociaci\u00f3n de Espacios Adicionales en retail Deja de regalar tu margen por una Cabecera de G\u00f3ndola &#8220;Si me das un 10% adicional de descuento, te doy la exhibici\u00f3n en la entrada&#8221;. \u00bfTe suena familiar? Es la trampa cl\u00e1sica del Retailer. Conseguir espacios adicionales (islas, cabeceras, check-outs) es vital para la visibilidad, pero si siempre pagas&hellip;","_links":{"self":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts\/1525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/comments?post=1525"}],"version-history":[{"count":1,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts\/1525\/revisions"}],"predecessor-version":[{"id":1527,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts\/1525\/revisions\/1527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/media\/1526"}],"wp:attachment":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/media?parent=1525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/categories?post=1525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/tags?post=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}