{"id":1539,"date":"2026-01-29T18:59:06","date_gmt":"2026-01-29T18:59:06","guid":{"rendered":"https:\/\/blog.ramirocastrejon.com\/?p=1539"},"modified":"2026-01-29T18:59:07","modified_gmt":"2026-01-29T18:59:07","slug":"el-arte-de-vender-papas-en-el-pasillo-de-las-cervezas-cross-merchandising-venta-cruzada","status":"publish","type":"post","link":"https:\/\/blog.ramirocastrejon.com\/pt\/el-arte-de-vender-papas-en-el-pasillo-de-las-cervezas-cross-merchandising-venta-cruzada\/","title":{"rendered":"El arte de vender papas en el pasillo de las cervezas: Cross-Merchandising (Venta Cruzada)"},"content":{"rendered":"\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f1e7a5bb\"><h2 class=\"uagb-heading-text\">El arte de vender papas en el pasillo de las cervezas: Cross-Merchandising (Venta Cruzada)<\/h2><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00bfC\u00f3mo aumentas las ventas sin traer ni un solo cliente nuevo a la tienda?<\/p>\n\n\n\n<p>Respuesta: Aumentando el ticket promedio a trav\u00e9s del <strong>Cross-Merchandising<\/strong>.<\/p>\n\n\n\n<p>El Shopper no piensa en &#8220;Categor\u00edas&#8221; (L\u00e1cteos, Abarrotes, Bebidas). El Shopper piensa en <strong>&#8220;Ocasiones de Consumo&#8221;<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Cena rom\u00e1ntica:<\/em> Pasta + Vino.<\/li>\n\n\n\n<li><em>Partido de f\u00fatbol:<\/em> Cerveza + Snacks.<\/li>\n\n\n\n<li><em>Desayuno r\u00e1pido:<\/em> Cereal + Leche + Caf\u00e9.<\/li>\n<\/ul>\n\n\n\n<p>El error de los Category Managers es mantener los productos en silos. El acierto del Trade Marketing es romper esos silos y colocar el producto complementario justo donde nace la necesidad.<\/p>\n\n\n\n<p>El Cross-Merchandising efectivo aprovecha la <strong>compra por impulso<\/strong>. Si pones el abrelatas colgando (clip strip) en la secci\u00f3n de latas de at\u00fan, la conversi\u00f3n se dispara. Si lo dejas en el pasillo de &#8220;Hogar&#8221;, nadie lo buscar\u00e1.<\/p>\n\n\n\n<p>No se trata de desordenar la tienda, se trata de simplificar la vida del comprador ofreci\u00e9ndole la soluci\u00f3n completa en un solo metro cuadrado.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Reflexi\u00f3n del d\u00eda:<\/strong><\/p>\n\n\n\n<p>Deja de vender ingredientes aislados y empieza a vender &#8220;momentos&#8221;. Cuando facilitas la ocasi\u00f3n de consumo, el precio pasa a segundo plano y la conveniencia gana la partida.<\/p>\n\n\n\n<p>\ud83d\udc47 <strong>\u00bfQuieres dominar el arte del Trade Marketing?<\/strong><\/p>\n\n\n\n<p>Si quieres aprender m\u00e1s \u00fanete a mi newsletter:<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.linkedin.com\/newsletters\/7390840577824620544\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/www.linkedin.com\/newsletters\/7390840577824620544<\/a><\/strong><\/p>\n\n\n\n<p>Y mejor a\u00fan, si quieres tomar acci\u00f3n y que colaboremos juntos, agenda una sesi\u00f3n conmigo:<\/p>\n\n\n\n<p><a href=\"https:\/\/u6hab.share.hsforms.com\/2oKuh6dTbTG6zu0Eu2xp_Lw\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/u6hab.share.hsforms.com\/2oKuh6dTbTG6zu0Eu2xp_Lw<\/a><\/p>\n\n\n\n<p>#CrossMerchandising #VentaCruzada #TicketPromedio #RetailStrategy<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El arte de vender papas en el pasillo de las cervezas: Cross-Merchandising (Venta Cruzada) \u00bfC\u00f3mo aumentas las ventas sin traer ni un solo cliente nuevo a la tienda? Respuesta: Aumentando el ticket promedio a trav\u00e9s del Cross-Merchandising. El Shopper no piensa en &#8220;Categor\u00edas&#8221; (L\u00e1cteos, Abarrotes, Bebidas). El Shopper piensa en &#8220;Ocasiones de Consumo&#8221;. Cena rom\u00e1ntica: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-marketing"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/12-papas-y-cervezas-venta-cruzada-e1769713122446.png",1024,724,false],"thumbnail":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/12-papas-y-cervezas-venta-cruzada-e1769713122446-150x150.png",150,150,true],"medium":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/12-papas-y-cervezas-venta-cruzada-e1769713122446-300x212.png",300,212,true],"medium_large":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/12-papas-y-cervezas-venta-cruzada-e1769713122446-768x543.png",768,543,true],"large":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/12-papas-y-cervezas-venta-cruzada-e1769713122446.png",1024,724,false],"1536x1536":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/12-papas-y-cervezas-venta-cruzada-e1769713122446.png",1024,724,false],"2048x2048":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/12-papas-y-cervezas-venta-cruzada-e1769713122446.png",1024,724,false]},"uagb_author_info":{"display_name":"Ram Trade Marketing","author_link":"https:\/\/blog.ramirocastrejon.com\/pt\/author\/joseluistrademarketing-lat\/"},"uagb_comment_info":0,"uagb_excerpt":"El arte de vender papas en el pasillo de las cervezas: Cross-Merchandising (Venta Cruzada) \u00bfC\u00f3mo aumentas las ventas sin traer ni un solo cliente nuevo a la tienda? Respuesta: Aumentando el ticket promedio a trav\u00e9s del Cross-Merchandising. El Shopper no piensa en &#8220;Categor\u00edas&#8221; (L\u00e1cteos, Abarrotes, Bebidas). El Shopper piensa en &#8220;Ocasiones de Consumo&#8221;. Cena rom\u00e1ntica:&hellip;","_links":{"self":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts\/1539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/comments?post=1539"}],"version-history":[{"count":1,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts\/1539\/revisions"}],"predecessor-version":[{"id":1541,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts\/1539\/revisions\/1541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/media\/1540"}],"wp:attachment":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/media?parent=1539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/categories?post=1539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/tags?post=1539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}