{"id":1550,"date":"2026-01-29T20:22:07","date_gmt":"2026-01-29T20:22:07","guid":{"rendered":"https:\/\/blog.ramirocastrejon.com\/?p=1550"},"modified":"2026-01-29T20:22:08","modified_gmt":"2026-01-29T20:22:08","slug":"si-no-da-dinero-es-solo-arte-y-manualidades-roi-en-trade-marketing","status":"publish","type":"post","link":"https:\/\/blog.ramirocastrejon.com\/pt\/si-no-da-dinero-es-solo-arte-y-manualidades-roi-en-trade-marketing\/","title":{"rendered":"\u00a0Si no da dinero, es solo \"arte y manualidades\" - ROI en Trade Marketing"},"content":{"rendered":"\r\n
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 Si no da dinero, es solo “arte y manualidades” – ROI en Trade Marketing<\/h2>\r\n<\/div>\r\n  \r\n\r\n Llegamos al punto m\u00e1s doloroso para muchos creativos del marketing: El Director Financiero (CFO).<\/strong>\r\n\r\n Hist\u00f3ricamente, Trade Marketing se ha visto como un centro de costos. “Gastamos” en exhibidores, “gastamos” en degustadoras, “gastamos” en material POP.\r\n\r\n Para sobrevivir y crecer profesionalmente, debes cambiar tu vocabulario. Debes dejar de hablar de “Gasto” y empezar a demostrar el ROI (Retorno de Inversi\u00f3n)<\/strong>.\r\n\r\n Cada acci\u00f3n en el punto de venta debe tener una hip\u00f3tesis financiera:\r\n\r\n “Si invierto $1,000 en esta cabecera, espero vender $3,000 adicionales (incremental), lo que me deja una utilidad de $500 despu\u00e9s de costos o $1,500 de vuelta sobre la inversi\u00f3n, osea un ROI de 1.5, por cada dolar que gasto regresar\u00edan 1.5”.<\/em>\r\n\r\n Medir el ROI te permite:\r\n\r\n \r\n
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  1. \r\n
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    1. Defender tu presupuesto:<\/strong> “No te pido dinero, te ofrezco una inversi\u00f3n con retorno del 20%”.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n \r\n
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        1. Matar lo que no sirve:<\/strong> Si esa activaci\u00f3n costosa no movi\u00f3 la aguja de ventas, elim\u00ednala sin piedad.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n \r\n
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            1. Ganar credibilidad:<\/strong> Hablas el idioma del negocio, no solo el idioma del marketing.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n No se trata de medirlo todo (par\u00e1lisis por an\u00e1lisis), sino de medir lo importante: Venta incremental vs. Costo de la actividad.\r\n\r\n \ud83d\udca1 Reflexi\u00f3n del d\u00eda:<\/strong>\r\n\r\n Trade Marketing sin n\u00fameros es decoraci\u00f3n. Trade Marketing con ROI es estrategia de negocios. Demuestra que cada centavo invertido en la tienda regresa multiplicado a la caja de la empresa.\r\n\r\n  \r\n\r\n \r\n\r\n
              \r\n\r\n  \r\n\r\n \ud83d\udc47 \u00bfQuieres dominar el arte del Trade Marketing?<\/strong>\r\n\r\n Si quieres aprender m\u00e1s \u00fanete a mi newsletter:\r\n\r\n https:\/\/www.linkedin.com\/newsletters\/7390840577824620544<\/a><\/strong>\r\n\r\n Y mejor a\u00fan, si quieres tomar acci\u00f3n y que colaboremos juntos, agenda una sesi\u00f3n conmigo:\r\n\r\n  \r\n\r\n https:\/\/u6hab.share.hsforms.com\/2oKuh6dTbTG6zu0Eu2xp_Lw<\/a><\/strong>\r\n\r\n #ROI #FinanzasParaMarketing #TradeMarketing #Rentabilidad #Negocio\r\n\r\n","protected":false},"excerpt":{"rendered":"

               Si no da dinero, es solo “arte y manualidades” – ROI en Trade Marketing   Llegamos al punto m\u00e1s doloroso para muchos creativos del marketing: El Director Financiero (CFO). Hist\u00f3ricamente, Trade Marketing se ha visto como un centro de costos. “Gastamos” en exhibidores, “gastamos” en degustadoras, “gastamos” en material POP. Para sobrevivir y crecer profesionalmente, […]<\/p>\n","protected":false},"author":1,"featured_media":1551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t