{"id":1550,"date":"2026-01-29T20:22:07","date_gmt":"2026-01-29T20:22:07","guid":{"rendered":"https:\/\/blog.ramirocastrejon.com\/?p=1550"},"modified":"2026-01-29T20:22:08","modified_gmt":"2026-01-29T20:22:08","slug":"si-no-da-dinero-es-solo-arte-y-manualidades-roi-en-trade-marketing","status":"publish","type":"post","link":"https:\/\/blog.ramirocastrejon.com\/pt\/si-no-da-dinero-es-solo-arte-y-manualidades-roi-en-trade-marketing\/","title":{"rendered":"\u00a0Si no da dinero, es solo \"arte y manualidades\" - ROI en Trade Marketing"},"content":{"rendered":"\r\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1a98dfdd\">\r\n<h2 class=\"uagb-heading-text\">&nbsp;Si no da dinero, es solo &#8220;arte y manualidades&#8221; &#8211; ROI en Trade Marketing<\/h2>\r\n<\/div>\r\n &nbsp;\r\n\r\n Llegamos al punto m\u00e1s doloroso para muchos creativos del marketing: <strong>El Director Financiero (CFO).<\/strong>\r\n\r\n Hist\u00f3ricamente, Trade Marketing se ha visto como un centro de costos. &#8220;Gastamos&#8221; en exhibidores, &#8220;gastamos&#8221; en degustadoras, &#8220;gastamos&#8221; en material POP.\r\n\r\n Para sobrevivir y crecer profesionalmente, debes cambiar tu vocabulario. Debes dejar de hablar de &#8220;Gasto&#8221; y empezar a demostrar el <strong>ROI (Retorno de Inversi\u00f3n)<\/strong>.\r\n\r\n Cada acci\u00f3n en el punto de venta debe tener una hip\u00f3tesis financiera:\r\n\r\n <em>&#8220;Si invierto $1,000 en esta cabecera, espero vender $3,000 adicionales (incremental), lo que me deja una utilidad de $500 despu\u00e9s de costos o $1,500 de vuelta sobre la inversi\u00f3n, osea un ROI de 1.5, por cada dolar que gasto regresar\u00edan 1.5&#8221;.<\/em>\r\n\r\n Medir el ROI te permite:\r\n\r\n \r\n<ol class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none;\">\r\n<ol class=\"wp-block-list\">\r\n \t<li><strong>Defender tu presupuesto:<\/strong> &#8220;No te pido dinero, te ofrezco una inversi\u00f3n con retorno del 20%&#8221;.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n \r\n<ol class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none;\">\r\n<ol class=\"wp-block-list\">\r\n \t<li><strong>Matar lo que no sirve:<\/strong> Si esa activaci\u00f3n costosa no movi\u00f3 la aguja de ventas, elim\u00ednala sin piedad.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n \r\n<ol class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none;\">\r\n<ol class=\"wp-block-list\">\r\n \t<li><strong>Ganar credibilidad:<\/strong> Hablas el idioma del negocio, no solo el idioma del marketing.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n No se trata de medirlo todo (par\u00e1lisis por an\u00e1lisis), sino de medir lo importante: Venta incremental vs. Costo de la actividad.\r\n\r\n \ud83d\udca1 <strong>Reflexi\u00f3n del d\u00eda:<\/strong>\r\n\r\n Trade Marketing sin n\u00fameros es decoraci\u00f3n. Trade Marketing con ROI es estrategia de negocios. Demuestra que cada centavo invertido en la tienda regresa multiplicado a la caja de la empresa.\r\n\r\n &nbsp;\r\n\r\n \r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n &nbsp;\r\n\r\n \ud83d\udc47 <strong>\u00bfQuieres dominar el arte del Trade Marketing?<\/strong>\r\n\r\n Si quieres aprender m\u00e1s \u00fanete a mi newsletter:\r\n\r\n <strong><a title=\"\" href=\"https:\/\/www.linkedin.com\/newsletters\/7390840577824620544\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/newsletters\/7390840577824620544<\/a><\/strong>\r\n\r\n Y mejor a\u00fan, si quieres tomar acci\u00f3n y que colaboremos juntos, agenda una sesi\u00f3n conmigo:\r\n\r\n &nbsp;\r\n\r\n <strong><a title=\"\" href=\"https:\/\/u6hab.share.hsforms.com\/2oKuh6dTbTG6zu0Eu2xp_Lw\" target=\"_blank\" rel=\"noopener\">https:\/\/u6hab.share.hsforms.com\/2oKuh6dTbTG6zu0Eu2xp_Lw<\/a><\/strong>\r\n\r\n #ROI #FinanzasParaMarketing #TradeMarketing #Rentabilidad #Negocio\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Si no da dinero, es solo &#8220;arte y manualidades&#8221; &#8211; ROI en Trade Marketing &nbsp; Llegamos al punto m\u00e1s doloroso para muchos creativos del marketing: El Director Financiero (CFO). Hist\u00f3ricamente, Trade Marketing se ha visto como un centro de costos. &#8220;Gastamos&#8221; en exhibidores, &#8220;gastamos&#8221; en degustadoras, &#8220;gastamos&#8221; en material POP. Para sobrevivir y crecer profesionalmente, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-marketing"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/15-roi-en-trade-marketing.png",1024,1024,false],"thumbnail":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/15-roi-en-trade-marketing-150x150.png",150,150,true],"medium":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/15-roi-en-trade-marketing-300x300.png",300,300,true],"medium_large":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/15-roi-en-trade-marketing-768x768.png",768,768,true],"large":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/15-roi-en-trade-marketing.png",1024,1024,false],"1536x1536":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/15-roi-en-trade-marketing.png",1024,1024,false],"2048x2048":["https:\/\/blog.ramirocastrejon.com\/wp-content\/uploads\/2026\/01\/15-roi-en-trade-marketing.png",1024,1024,false]},"uagb_author_info":{"display_name":"Ram Trade Marketing","author_link":"https:\/\/blog.ramirocastrejon.com\/pt\/author\/joseluistrademarketing-lat\/"},"uagb_comment_info":0,"uagb_excerpt":"&nbsp;Si no da dinero, es solo &#8220;arte y manualidades&#8221; &#8211; ROI en Trade Marketing &nbsp; Llegamos al punto m\u00e1s doloroso para muchos creativos del marketing: El Director Financiero (CFO). Hist\u00f3ricamente, Trade Marketing se ha visto como un centro de costos. &#8220;Gastamos&#8221; en exhibidores, &#8220;gastamos&#8221; en degustadoras, &#8220;gastamos&#8221; en material POP. Para sobrevivir y crecer profesionalmente,&hellip;","_links":{"self":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts\/1550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/comments?post=1550"}],"version-history":[{"count":1,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts\/1550\/revisions"}],"predecessor-version":[{"id":1552,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/posts\/1550\/revisions\/1552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/media\/1551"}],"wp:attachment":[{"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/media?parent=1550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/categories?post=1550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ramirocastrejon.com\/pt\/wp-json\/wp\/v2\/tags?post=1550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}